Wednesday, February 9, 2011

Seven Steps to Open Tea Shop.

tea shop
We open a tea shop: seven steps.

1. Search of suppliers

Finding suppliers of weight tea is possible, without rising from a chair, using Internet, however it is not a lot of them.  In big cities there are representatives of suppliers though the prices for the goods are not dictated by the companies-suppliers, and are established by these representatives independently.

Then it is necessary to contact representatives of the tea companies in your city. Many of them have retail shops, and superfluous competitors are not goood for their business, they will reluctantly communicate with you. After you receive the long-awaited price-list, it is necessary to choose the supplier. It is necessary to choose not so cheaper, as the one who offers wider assortment.

2. Margin definition

You can do market analysis carefully writing on your local shops prices. Weight tea, as a rule, is on sale not only in specialised shops, but also in usual supermarkets. Assortment expansion will help to sustain a competition. You can also search and order grades of the tea which are not presented at competitors.

However, it is good to establish various margins and the total prices for various grades of tea, depending on their presence at competitors and popularity among buyers.

By the way for steady customers in due course it is possible to create discount cards.

3. Premise search

The area of the future shop should be about 15 sq. m, the room should be settled down in a place with good passableness: in shopping centre or on a brisk highway. It is necessary to use services of real estate agency, and it is desirable to use services of not one because in similar places there are many big rooms for a rent, but small will be difficult to find. At the same time it is not good to take first finded room, the decision about a room choice should be weighed and considered. The agency takes from you a payment for the services as a percent of the monthly rent rate.

4. Acquisition of the trading equipment

Finding and ordering a trading equipment is not difficult. Terms of manufacturing of show-windows are nearly two weeks but you can try  to find company which will make them for a week. A master will come, make necessary measurements, and soon will show the sketch and names the price.

5. Personnel search

For this purpose it is desirable to involve all resources: the notification of acquaintances about search of sellers, placing of announcements in Internet, in periodicals, on your trading place, and most of all people, as a rule, respond to announcements in newspapers. Be ready to the situation when personnel search will take unlimited time .

6. The work beginning

When ordered goods will arrive, it is necessary to spend all the day for its arrangement. The tea receipt will be not obligatory at once big. It is necessary to mean that tea is the seasonal goods, in a cold season demand for it will grow.

7. Weight or usual?

Sometimes it is favourable to expose weight tea as the additional goods, and main activity will be sale of usual tea. For this purpose it is necessary to find the supplier and make an order, and further it will be possible to do it through the sales representative coming directly on your shop.

The margin on usual tea can be made within 10 % from the prices of supermarkets, and thus the price remains to average.

For image maintenance it is necessary to take concerning expensive the packed tea: Greenfield, Ahmad and various hot chocolate, avoiding cheap grades.

No comments:

Post a Comment